Journal

Store Opening

Highlights from the opening night!

second hand clothes from Loop Generation

Why buying second-hand clothes matters

Second-hand clothes have a hugely positive social and environmental impact. They reduce carbon emissions, save lots of resources, water, and ener...

Pucci - the fashion house like no other

This week everyone is already talking about Camille Miceli's first collection for Pucci. Former Louis Vuitton accessories director will show her d...

Our family just got bigger

Fashion entrepreneurs, Touker Suleyman and Tom Singh invest in Loop Generation BBC’s Dragons’ Den and the founder of New Look have just added ...

What to wear for Valentine's day?

Wonder what to wear this upcoming Valentine's Day? Whether it's a fancy dinner with a new Tinder date, romantic lunch with a bae or a kinky bedroom...

2022 Campaign

From the heart of London's Oxford Street, our latest campaign shot in an abandoned fast fashion mega store reactivates the high-street with a sust...

Year of the 🐅

Soon we will be entering the Year of The Tiger, the king of all beasts in China. The tiger's corresponding element in 2022 is water, and this Water...

Oxford Street Pop-Up

If someone told us two years ago that we would be selling preloved designer clothes on London’s busiest street we would probably start laughing wi...

Our guide to responsible aftercare

It goes without saying that putting a pile of clothes once a week into a washing machine is far more convenient than dealing with each individual s...

In conversation with: Hedvig Sagfjord Opshaug

Originally from Norway, banker-turned-content creator Hedvig Sagfjord Opshaug has been inspiring us for a long time with her unique, yet still sub...

#SecondHandSeptember

It's #SecondHandSeptember! We are joining our friends from Oxfam in celebrating the month of responsible and mindful fashion. The 30-day campaign e...

How long does it take clothes to decompose in landfill?

As sustainable and mindful consumers ourselves we are doing everything in our power not to let our clothes end up in landfill. The study below pres...