LATEST PIECES FOR HER
SUSTAINABILITY
THERE IS NO PLANET B
We care about the past, present and future of the clothes we sell and their impact in the world. Be selective, buy responsibly and keep your clothing in the loop!

SUMMER IN THE CITY
NEW ITEMS FROM HEDVIG'S WARDROBE




Hello Beautiful
PERFUMES AND BEAUTY PRODUCTS
From the journal
Why buying second hand clothes matters
Discover the truth behind pre-loved clothes and let's #MakeFashionGreatAgain


FROM THE JOURNAL
Our family just got bigger!
Fashion entrepreneurs, Touker Suleyman and Tom Singh invest in Loop Generation
FROM THE JOURNAL
We are open!
Come by our first London store located in Chelsea on 295 Brompton Road, SW3 2DY and try on our exciting edit of pre-loved clothes for her and him!
Open every day Mon-Sat, 10.3AM-6.30PM

"Bright and independent pop-up in London's West End!"
"Favourite place to discover new wardrobe treasures"
"Exciting resale platform neutralising the negative impact of the industry on the environment"