SUSTAINABILITY

THERE IS NO PLANET B

We care about the past, present and future of the clothes we sell and their impact in the world. Be selective, buy responsibly and keep your clothing in the loop!

READ MORE ABOUT OUR MISSION

From the journal

Why buying second hand clothes matters

Discover the truth behind pre-loved clothes and let's #MakeFashionGreatAgain

Read More

FROM THE JOURNAL

Our family just got bigger!

Fashion entrepreneurs, Touker Suleyman and Tom Singh invest in Loop Generation 

Read More

FROM THE JOURNAL

We are open!

Come by our first London store located in Chelsea on 295 Brompton Road, SW3 2DY and try on our exciting edit of pre-loved clothes for her and him!

Open every day Mon-Sat, 10.3AM-6.30PM

See On The Map

LOOP GENERATION featured in

channel 4's made in chelsea