Located in the heart of Chelsea, our 3,085 sq ft flagship store at 171-175 Draycott Avenue reimagines the traditional second-hand shopping experience. A thoughtfully designed space where luxury meets discovery, our store offers an ever-evolving edit of pre-loved designer clothing, handbags, shoes and accessories for both women and men. Open seven days a week, it brings the Loop Generation experience to life beyond our online platform.

Founded in 2019 by Ewa Kozieja and Piotr Krzymowski, Loop Generation was born from a shared passion for fashion and a vision to make luxury resale a natural part of the modern wardrobe. In 2022, fashion entrepreneurs Touker Suleyman and Tom Singh joined the business as primary investors, supporting our ambition to shape a more circular future for fashion. Together, we continue to challenge the conventions of luxury retail, proving that exceptional style deserves more than one life.