We are #LoopGeneration

It goes without saying that fashion is one of the most unsustainable industries to date! The amount of clothes sent to UK landfill every year weighs as much as the Empire State Building. RIDICULOUS, right? It's time we do things a little bit differently and this is why our co-founders Ewa Kozieja and Piotr Krzymowski brought Loop Generation to life in 2019. Our platform offers you the very best in pre-loved designer apparel, available online and in our precious store located in London's iconic Chelsea.

Our Store

When we decided to create our first permanent store, we knew we wanted it be a pre-loved destination like no other. Forget about dark, stuffy and dusty second-hand stores with rails packed with clothes. Loop Generation offers you a truly unique, artistic and curated experience - you may even forget for a moment that you are surrounded with pre-owned fashion!

Visit us at 171-175 Draycott Avenue, London, SW3 3AJ, we are open seven days a week!

Our Partners

We would also like to take this opportunity to introduce our newest members of the Loop Generation family; fashion entrepreneurs Touker Suleyman & Tom Singh who became our primary investors in 2022. Thanks to them, we can continue our journey towards a cleaner, greener, more sustainable future. We are beyond excited to progress as an independent & ethical business and pave the way for a more ecological practice within fashion.

- Sending love from the Loop 💚