Step into London’s biggest (and quite possibly most loved) pre-loved designer store

At Loop Generation, we believe that fashion should be both beautiful and responsible. Our Chelsea store brings this vision to life - a thoughtfully curated space where pre-loved designer pieces meet timeless style and conscious shopping.

We offer an ever-evolving selection of womenswear and menswear, sourced from London’s most fashionable wardrobes. Whether you’re searching for a classic Chanel jacket, a statement Saint Laurent blazer, or an elegant Hermès accessory, our edit features only the best from the world’s most coveted luxury brands - including Dior, The Row, Prada, Bottega Veneta, and beyond.

What truly sets us apart is our commitment to exceptional, one-on-one customer service. Our knowledgeable team is here to guide you through the collections with care and expertise, making every visit feel like a private styling session.

Welcome to a new kind of luxury
- where the stories behind the clothes are just as beautiful as the clothes themselves