Step into London’s biggest (and quite possibly most loved) pre-loved designer store



At Loop Generation, we believe that fashion should be both beautiful and responsible. Our Chelsea store brings this vision to life - a thoughtfully curated space where pre-loved designer pieces meet timeless style and conscious shopping.

📍 171-175 Draycott Avenue, London SW3 3AJ

 

Whether you're after a particular designer, style, or size, our sales associates can send you tailored selections directly via WhatsApp - from rare finds to wardrobe staples. We'll curate an edit just for you to try on at our Chelsea store. Simply message us to get started. MESSAGE US HERE

 


We offer an ever-evolving selection of womenswear and menswear, sourced from London’s most fashionable wardrobes. Whether you’re searching for a classic Chanel jacket, a statement Saint Laurent blazer, or an elegant Hermès accessory, our edit features only the best from the world’s most coveted luxury brands - including Dior, The Row, Prada, Bottega Veneta, and beyond.

What truly sets us apart is our commitment to exceptional, one-on-one customer service. Our knowledgeable team is here to guide you through the collections with care and expertise, making every visit feel like a private styling session.



Welcome to a new kind of luxury
- where the stories behind the clothes are just as beautiful as the clothes themselves