We’re taking another step to fight against fashion’s waste by partnering with the responsible womenswear label Ninety Percent.
Shop limited sample treasures exclusively available at Loop Generation and help us slow down the cycle.
Ninety Percentis a responsible label on a mission: to be the best for its customers, producers and the planet. Launched in 2018, the London-based brand is aiming to share 90% of its distributable profits between the people that make the clothes and five charitable causes. From super-soft organic cotton sweats to beautifully crafted essentials from planet-friendly materials, each collection shows a commitment to transparency and inches towards a more sustainable future.